Hanim believes strongly that a brand should create a long-lasting relationship with its consumers. Her belief began with her role as an Art Director in the creative department, and which she nurtures today as Creative Director. With 11 years of work experience in advertising, Hanim has become adept at using data and insights to formulate successful brand strategies and create meaningful, relevant, and brand-engaging campaigns for both local and global clients. With the ability to ideate and craft for a variety of platforms from activations to 360-degree brand campaigns, Hanim has created successful communication campaigns for several international and local brands namely Dove, Ponds, Pears, Knorr, Audi, DSI, CARE, and PLAN Sri Lanka.
During her off time, Hanim occupies herself with volunteer work, and learning online, on the subject of data visualization. And as a certified scuba diver she takes the plunge when she wants an adrenalin rush.