Chief Creative Officer
Soru as he is most popularly known, joined TBWA\Sri Lanka as Chief Creative Officer in 2018, bringing with him nearly 30 years of experience in the advertising industry.A strategic thinker and a brand builder, Soru, is a gentle soul. He graduated with a specialized BSc. in Visual Communications specializing in Advertising from Loyola College in India.Soru’s career started at JWT Sri Lanka and he rose through the ranks to Associate Creative Director within a short span of time. He then gained experience as an Executive Creative Director cum Managing Director in a local advertising agency in Doha. Soru moved back to Sri Lanka as the Head of Creative at Ogilvy Outreach and afterwards lead the creative teams as Executive Creative Director at LOWE Lintas (Mullenlowe at present) and later Geometry Global.
During his tenure, Soru has spearheaded effective and memorable campaigns for local and international brands including Unilever, Nestle, GSK, Pepsi, Fonterra, Hayleys, Dialog, Maliban, CTC, HSBC, Caltex, Elephant House, Commercial Bank, to name a few.
Soru’s creative leadership has won five awards at Spikes Asia, two Dragons of Asia Awards, and one ADC award along with many wins at locally held Effies, Chillies, and Epica Sri Lanka awards.